Leila Amin

Client: Cadbury
Work: Design
Location: UK
Date: 2024

Designer: Leila Amin
Creative Directors: Emma Houlston, Colin McKean
Model Maker: Paul Baker
Agency: VCCP


Easter’s biggest egg.
The Mini Egg.

Tiny models of billboards were made and placed in various London locations, true to size. Egg to scale. JCDecaux billboards. With tiny backlights.

Featured on:
Campaign, The Drum, Ad Age, AdForum,
LBB, Clio, Roast Brief















Press: 

  1. Campaign ‘Ad of the Day’ - https://www.campaignlive.co.uk/article/cadbury-easters-biggest-egg-vccp/1866747Campaign Newsletter (Agencies) - Cadbury “Easters biggest egg” by VCCP
  2. The Drum ‘Ad of the Day’ - https://www.thedrum.com/news/2024/03/27/ad-the-day-cadbury-celebrates-easter-s-biggest-egg-with-smallest-billboard
  3. AdAge - https://adage.com/creativity/work/cadbury-put-adorable-tiny-billboards-uk-its-mini-eggs/2548781
  4. Muse by clio - https://musebycl.io/advertising/cadbury-mini-eggs-star-teeny-tiny-uk-campaign
  5. Creative Moment - https://www.creativemoment.co/cadbury-mini-eggs-prove-size-isnt-everything-with-miniature-billboards
  6. Marketing Beat - https://www.marketing-beat.co.uk/2024/03/25/cadbury-mini-egg-campaign-vccp/
  7. Creative Salon - https://creative.salon/articles/work/vccp-cadbury-mini-eggs-easters-biggest-egg
  8. Retail Times - https://retailtimes.co.uk/cadbury-mini-eggs-are-back-vccp-creates-tiny-campaign-to-celebrate-the-biggest-little-egg/
  9. Adforum - https://www.adforum.com/news/cadbury-mini-eggs-are-back-vccp-creates-tiny-campaign-to-celebrate-the-biggest-little-egg
  10. LBB - https://www.lbbonline.com/news/tiny-campaign-celebrates-cadburys-biggest-little-egg/
  11. Roast Brief - https://roastbrief.us/cadbury-mini-eggs-are-back-vccp-creates-tiny-campaign-to-celebrate-the-biggest-little-egg/
  12. Best Ads on TV https://www.bestadsontv.com/ad/159921/Cadbury-Mini-Eggs-Easters-Biggest-Egg-Piccadilly-Circus