Easter’s biggest egg.
The Mini Egg.

Tiny models of billboards were made and placed in various London locations, true to size. Egg to scale. JCDecaux billboards. With tiny backlights.

Featured on:
Campaign, The Drum, Ad Age, AdForum,
LBB, Clio, Roast Brief

1. Campaign ‘Ad of the Day’ - https://www.campaignlive.co.uk/article/cadbury-easters-biggest-egg-vccp/1866747Campaign Newsletter (Agencies) - Cadbury “Easters biggest egg” by VCCP
2. The Drum ‘Ad of the Day’ - https://www.thedrum.com/news/2024/03/27/ad-the-day-cadbury-celebrates-easter-s-biggest-egg-with-smallest-billboard
3. AdAge - https://adage.com/creativity/work/cadbury-put-adorable-tiny-billboards-uk-its-mini-eggs/2548781
   
4. Muse by clio - https://musebycl.io/advertising/cadbury-mini-eggs-star-teeny-tiny-uk-campaign
5. Creative Moment - https://www.creativemoment.co/cadbury-mini-eggs-prove-size-isnt-everything-with-miniature-billboards
6. Marketing Beat - https://www.marketing-beat.co.uk/2024/03/25/cadbury-mini-egg-campaign-vccp/
7. Creative Salon - https://creative.salon/articles/work/vccp-cadbury-mini-eggs-easters-biggest-egg
8. Retail Times - https://retailtimes.co.uk/cadbury-mini-eggs-are-back-vccp-creates-tiny-campaign-to-celebrate-the-biggest-little-egg/
9. Adforum - https://www.adforum.com/news/cadbury-mini-eggs-are-back-vccp-creates-tiny-campaign-to-celebrate-the-biggest-little-egg
10. LBB - https://www.lbbonline.com/news/tiny-campaign-celebrates-cadburys-biggest-little-egg/
11. Roast Brief - https://roastbrief.us/cadbury-mini-eggs-are-back-vccp-creates-tiny-campaign-to-celebrate-the-biggest-little-egg/
12. Best Ads on TV https://www.bestadsontv.com/ad/159921/Cadbury-Mini-Eggs-Easters-Biggest-Egg-Piccadilly-Circus