Client: Mas+ by Messi (MABI)
Work: Merch Design + Identity
Location: Global (USA + UK)
Date: 2024
Art Director: Leila Amin
Design Director: Phil Tee
Creative Director: Darren Groucutt
Producer: Romana Kit
Strategy: Marianne Bellorin
Agency: VCCP
For the launch of hydration drink Mas+.
These would be giveaways for the likes of Beckham, Bad Bunny and Selena Gomez.
Treated like it’s own label - removed from commerciality so it becomes part of the cultural environment of Messi’s crew.