Client: National Rail (Pitch)
Work: Campaign & Identity
Location: London
Date: 2023


Designer: Leila Amin
Motion: Carl Sherry
ECD: Ross Neil
Agency: VCCP

A meme reads, ‘4 hours to kill on a train? Good thing I have never gotten over anything in my life.’ Time spent on a train is not time wasted, it can be well spent on reflecting, connecting, doing the things you never find the time for. 

The National Rail logo is undoubtedly iconic.
A hero on its own - centralising it as the connecting factor (metaphorically and, in the visuals; physically) between people, places and things is an ode to the history of the icon.