Client: Ritz (Mondelez)
Work: Design and Typography
Location: UK
Date: 2023


Designer: Leila Amin
Design Director: Adam Edwards
Creative: Elias Torres & Dan Glover-James
Agency: VCCP


No one is ever ready for unexpected guests.

The visuals were made to represent the messy, scatter-brained state that we get
into when anticipating guests on a whim; underprepared and flustered.

A small cracker that does the heavy lifting.
It’s ready when you aren’t.


Subtle hint: (ready when you are... n’t)










Final OOH design: Adam Edwards



Press: 

AdAge
https://adage.com/creativity/work/ritz-ready-when-you-arent-madcap-spot-uk/2511296

The Drum - Ad of the Day
https://www.thedrum.com/news/2023/08/16/ad-the-day-ritz-plays-frantic-family-scenario-thats-all-too-relatable

Campaign
https://www.campaignlive.co.uk/article/ritz-ready-when-arent-vccp/1833419