Work: Design and Typography
Location: UK
Date: 2023
Design Director: Adam Edwards
Creative: Elias Torres & Dan Glover-James
Agency: VCCP
No one is ever ready for unexpected guests.
The visuals were made to represent the messy, scatter-brained state that we get
into when anticipating guests on a whim; underprepared and flustered.
A small cracker that does the heavy lifting.
It’s ready when you aren’t.
AdAge
https://adage.com/creativity/work/ritz-ready-when-you-arent-madcap-spot-uk/2511296
The Drum - Ad of the Day
https://www.thedrum.com/news/2023/08/16/ad-the-day-ritz-plays-frantic-family-scenario-thats-all-too-relatable
Campaign
https://www.campaignlive.co.uk/article/ritz-ready-when-arent-vccp/1833419