Client: Cadbury
Work: Design
Location: London
Date: 2025


Designer: Leila Amin
Creative Director: Ben McCarthy
Producer: Slavica Delevic
Agency: VCCP

The iconic Twirl, celebrated for its fast-melting swirls. According to research, the faster chocolate melts in your mouth, the faster you get the flavour. And that’s apparently what makes the chocolate experience so unique. 
Twirl is scientifically made to hit the spot.

The typography was made to feel rushed, bleeding off the edges of the page to insinuate haste.