Revamped visual identity for AKQA’s mental health platform; MIND. The old identity featured excessively bright colours. It was on par with being told ‘just stop being sad!’.

Color theory research (chromotherapy) was conducted to carefully pick the most neutral, calming color scheme. To own a unique emblem, the ‘Mind Map’ was created - an asterisk that becomes a positive statement, as we take the responsibility of our mental health and those around us.

It’s there to help remind us that sometimes there is more to be seen that is not always visible.