Leila Amin / Commissioned / Agency / Info

is a hybrid designer. Typography is at the heart of most of her work, within a variety of mediums. She uses design as a visual dialogue on the crossover of cultures, often taking a tapestry-like approach; combining visual languages from different worlds.

Her personal work is often an exploration of kitsch and the notion of ‘good and bad taste’, as seen from two opposing cultural lenses, Western / European & the Swana region. What is the elusive dividing line between cultures? If there is one; is there a crossover? What if design is a means to create genuine connection, as opposed to only ever overlapping superficially?