Client: nana
Work: Design and Typography
Location: Saudi Arabia
Date: 2019
Designer: Leila Amin
Creative Director: Ibrahim Eslam
Agency: JWT
nana, meaning 'mint' in Arabic, is a Saudi Arabian grocery delivery company. They pride themselves on in-store food-pickers, so you guarantee the freshest pick.
nana needed a rebrand, as they were growing at exponential rates during covid-19. They wanted to highlight their speed and friendliness of service, and they wanted a more creative and modern approach to highlight their expansion into other categories of delivery, such as tech.
Stemming from the idea of super-fast service, I created a mascot for the brand, flame-bolt-looking mint leaf that communicates friendliness, freshness and fastness in all languages.
Super fast, super fresh.