The Aster is a members club on the corner of Hollywood & Vine. Fancy? Yes. Anything to offer that other clubs didn't?

Not particularly.

But because it was so niche, still starting out and didn't have that many visitors - we used the lack of popularity to our advantage. Less people means less queuing, less waiting, and more personalisation.

We built a copy led campaign that hammers on the intimacy that comes with being the underdogs of the members club scene.